If you’re an author trying to build an audience, and you’re using social media to do it, you should probably read this. I’m gonna go 100% marketing nerd and drop some knowledge about how Facebook, Twitter, Instagram and more...
Well, I’m traveling again. This time, for work. I’m heading to Inbound 2015 in Boston and I’m pretty excited about the trip. It’s an opportunity to get my marketing on, learn some new stuff and, of course, eat some good...
I recently had the chance to travel to Boston for a Marketing Conference/Expo called InBound. Hosted by Hubspot, InBound is quite massive. The sheer volume of people all mashed together reminded me of Blizzcon. The majority of the attendees...
So. As you may know – if you follow me on social media – I have a new job! If you don’t follow me on social media – wtf? Seriously? Why not? I mean – what did I ever do to you that would make you not follow me on...
You’re walking through the store – we’ll call the place ‘Meg-A-Lo-Mart’ to protect the names of the innocent – and a decently dressed individual steps into your path and says, “Who’s your television provider?” Your mind is on the list...
Hopefully you know that I have an email list. I started that list because of John Anealio, who trades free music for email addresses. In 2013, I’m going to do the same thing – sort of. I’m trading free fiction for email...
So. The 7th Annual Author Fest of the Rockies is taking place September 28th & 29th in Manitou Springs Colorado. I’ll be there doing a couple of presentations; Podcasting for Creatives and Social Media for Authors. If you are in...
Well, I am splitting things up a little. In an attempt to broaden my employment horizons, I have created a new website, PatrickHester.com, that will serve a dual purpose. 1st, the new site is an online resume. I have listed my work experience...
So, I started playing around with Pinterest. If you aren’t familiar with Pinterest, here’s the official blurb: Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their...
What I do when I’m not writing I thought it would be fun (for me – and maybe for you) to talk a little bit about what I do for a living. My day job, as it were. I tend to be vague about it simply because that’s smart these days...
A little something different today. I want to talk about customer service, consumer confidence and marketing. If you sold the best no-bake cookies around, would you take your cookies to market and lead with a warning about ecol i and raw eggs...
The up-sell is a classic technique. We’ve all probably done it at one point or another, and fallen for it more times than we like to admit. Why do you think stores have all that crap crowded in around the check out? That’s your...
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