26 Trailers – When Will It Be Enough?

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I hit Apple’s movie trailer site recently, and was floored to see that there were 26 different trailers for Star Trek: Into Darkness.  For a film that is ‘shrouded in secrecy’, that’s a lot.  I mean, is there anything left of the movie that we haven’t seen?

Screen shot 2013-04-25 at 6.14.47 PM

How many times can you recut the same footage?  I feel like the folks behind this movie are going way overboard with the marketing trailers.  Did they take the Lucas pill?  (Constantly changing/tweaking the footage over and over)

It’s this kind of over-promoting that can turn people off.  How many times have you heard someone joke, “I don’t need to see the movie – all the good stuff was in the trailer”?  (Or something similar)

Ridiculous.  Absolutely ridiculous.

~P