You should know by now that I’m involved with several podcasts. Over at the Functional Nerds, I’m a co-host/producer, which means that I’m a part of every show, and I edit / produce every show. Over at SF Signal, I am the host for the panel episodes, the main interviewer, and I put the the shows together each week. For Mur Lafferty’s I Should Be Writing, I take the files Mur creates and edit / produce them for her.
With SF Signal, I also book the guests. My pet peeve is author websites that don’t have a way to contact the author or their agent / publicist electronically. What’s even worse, is when the site has contact information that is wrong.
Let me explain. Went to a fairly well known author’s site, saw the contact link, clicked it, and was presented with a phone number and a message that said something along the lines of, “Leave me a voicemail”. Okay, different. Most people have a contact form, maybe an email address, links to Twitter, Facebook, etc.
So I call the number and it’s disconnected. You’re an author, you have a website where the only contact method is a phone number that is no longer in service. No blog link, no twitter, no facebook.
You’re a great author, your books are really popular, but you have no way on your site to connect with people. This means that I, as a podcast producer, must now move on to someone else. You’ve missed out on a marketing opportunity that costs you little to nothing (except time).
I visit another author’s site. This one has a decent looking site, much more modern versus the first. There are links to news, bibliography, biography – all the things you’d expect to see, all done very nicely. I click on contact, and am presented with a snail mail p.o. box.
Now I’m two for two. Two great authors, one mediocre site, one much more modern looking, easy to navigate site – no way to contact them electronically. No social media. No email.
On a third author’s site, I find a great looking site, tons of information, easy to navigate. I click the contact page and hallelujah- there’s an email address! I click it, my email ap pops up, I write a nice invitation email to be on the podcast, and hit send.
Less than a minute later, I get a permanent failure / bounce back. The email address is no good.